Have you ever thought when are the best times to post on social media? Is it in the morning, afternoon or evening? This is one of the questions that everyone seems to have a different opinion. Some say early morning is the best, on the other hand, others say the midday. When everyone tells you something else, how easy could it be to find out the best times to post on social media?
If you have thousands of followers from all around the world on social media, then it doesn’t really matter when you post on social media. Your posts will always get the attention you are looking for, however, not everyone is that lucky, right? If that’s the case then there are a few things you should consider before hitting the publish button.
Most of the posts I read tell estimated times, but the problem is they give EST (Eastern Standard Time). EST is perfect for the people living in the USA but what about the people in Europe or rest of the world? For instance, one says 12pm is the best time for Twitter CTR, and other says 1-3 pm is the peak for Twitter. Also, people have different opinions about the best days to post your content, like is it Monday or Wednesday? I tried most of them and the result is, what works for others will probably not work for you.
Knowing your followers will give you an estimated time to post. If most of your followers are from Europe then you don’t want to post in EST time, this won’t give you the highest reach. Also, think when do you usually check the social media? If you are at home all the time, timing is not a problem, however, not everyone can check the social media all the time. So, this is the another factor to consider.
In order to reach the biggest audience on social media and create a big impact, it is important to know which platform to post and when to post it. There are things like early Mondays the last thing you want to do is dive into the work straight away, so a little time on social media is ok. When you are thinking about the end of the work day on Friday, how can you focus on social media? Little things like that make a big difference, but the best thing you can do is experimenting to find the best times to post on social media.
What are the best times to post on social media?
This is one of the busiest platforms and thousands of tweets are flying around every second. When you post something, you want it to be seen by others, not just disappear and don’t get any impression. Day wise, Mondays are great for getting noticed. As I said earlier, people spend some time on social media before starting the new week. Best times to post? Put yourself in other’s shoes. If you are travelling to work or school, you have time to check your Twitter, also lunch time or travelling back to home. In the mornings, posting around 8:30-9:30 am will get your Tweets noticed. Also in the afternoon, around 12:15-12:30 pm is way better than 12:00 pm as then so many people want to post something since they’re on a break. Also in the evening around 6-7 pm will make your Tweets stay around longer and it will give you more impression. You shouldn’t use the same time at the weekend, though, not many people leave the best at 8 am in the morning, instead post something around 10:30-11 am on the weekends.
Fortune companies post on Instagram around 3-4 pm, would it be the right time for you? Give it a try and find out, again when they have thousands of followers, timing isn’t an issue anyway. Instagram times are almost similar to Twitter, the good thing is your can use many hashtags to improve your traffic. Weekday mornings around 8:30-10 am is good timing, however in the evening the numbers starts dropping down. Also in the evening around 7-8 pm makes your photos stay around longer. With the new Instagram algorithm, it is hard to estimate how many of your followers will see your post straight away. Good thing is at least it will be on top of the hashtag when you post it. At the weekends, people spend more time on Instagram, so posting something around 11-12 pm is ideal. Weekend evenings and Sundays, the numbers start decreasing as people start getting ready for the new week.
How often do you check your Facebook? When there are other social medias to check out, Facebook is the least visited one nowadays. Most of the people check Facebook, either in the morning or in the evening. Best time to post on Facebook would be around these times. When people are on the go, they either listen to music or check other things like Twitter or Snapchat, so posting your content around 8 am will make it reach to more people, rather than posting it at 12 pm. Also when you’re done with everything in the evening, you have some time for Facebook. Then you can publish your content around 8 pm since many will be checking their social media in the evening.
G+ can be a good traffic driver when you post your content on the right day and right time. When you post on communities, depending on the time, your content might stay on the top for a long time. It is best not to post at the peak times. Luckily, G+ is not as busy as the other social medias and it is not one of the first things people check in the mornings. In my experience, 1-3 pm are the perfect time zone to post your content and drive traffic to your post. Also, weekdays are better than weekends, so it is best to post more during the week and less during the weekend.
How often should you post on social media?
Sharing your blog content on social media is good for promoting your blog and driving traffic to your website, however, how often should you post on social media? You have to find the right compromise for sharing your content and still not bothering your followers. You don’t want your social media to be just a platform for promoting yourself but nothing more.
If you are promoting your content on Twitter, posting 3 times a day is the best. This is also suggested by many platforms. Don’t post your content every 5-10 minutes, it will just be duplicated content. For Instagram, you can share as many as photos you want, however, if you post more than 1 don’t post it one after the another, leave some space between your posts. Once a day in Facebook and one post per a community in G+ are the best way to promote your content.
If you can’t handle all the stress, you should use platforms to schedule your content for the best times to post on social media. From your experience, what are the best times to post on social media? Which social medias do you use more often? Do you think social media is a good source for directing traffic?